Hitachi Appoints Jon Beachdell To Position Of Northeast Regional Sales Manager

Mr. Beachdell’s Responsibilities Will Include Generating Sales Of Hitachi 3LCD Projectors To Dealers That Serve Various Markets Throughout the Northeast --

CHULA VISTA, California, November 6, 2009 — Hitachi America, Ltd., Digital Media Division, Business Solutions Group, has appointed Jon Beachdell as Northeast regional sales manager. Mr. Beachdell brings more than 10 years of experience in video, audio and presentation products for education, corporate, security and broadcast applications. Mr. Beachdell joins Hitachi from AVRover, where he served as national sales manager. Prior to his position at AVRover, he held the position of Eastern regional sales manager with Lumens Integration, Inc.

Mr. Beachdell’s responsibilities will include generating sales of Hitachi LCD projectors and working with dealers that serve various markets throughout the Northeast, including education, houses of worship, government, corporate and SOHO (small office/home office). Due to the ease of installation, intuitive operation and affordability, Hitachi projectors offer the lowest cost of ownership in the industry.

“I am excited to be joining Hitachi during a time when the company is rolling out so many new projectors, from large-venue to short-throw models,” Mr. Beachdell said. “I look forward to helping Hitachi strengthen its leadership position in the industry.”

Bid on the City And CitiNet Consulting Utilize Hitachi 3LCD Projectors To Create Dynamic Real Estate Property Displays

-- CitiNet Consulting Installed Hitachi CP-X809 3LCD Projectors At Bid On The City’s Bidding Center On 5th Avenue In New York City --

New York City based real estate agency Bid on the City hired CitiNet Consulting to install and maintain two Hitachi CP-X809 3LCD projectors at its 5th Avenue bidding center location. Bid on the City utilizes video technology to distinguish itself in a challenging economic climate.

Bid on the City is a real estate trading platform that offers online and in-person bidding on residential and commercial properties worldwide. Bid on the City presents a level of transparency for buyers and sellers not currently offered through traditional real estate brokerage companies. Properties are sold 30 days after being listed with buyers bidding in real time on Bid on the City’s platform, negotiating the best possible price. Bidding occurs simultaneously online and in person at the bidding center. The bidding is streamed live globally via the Internet.

“Bid on the City is an effective way to gauge the true value of a property, it’s a completely transparent process,” said Raymond Villani, managing director for Bid on the City. “We simply bring the buyer and seller together.”

CitiNet Consulting set up a podium and a ceiling-mounted Hitachi CP-X809 projector, displaying properties on a Da-Lite HC Da-Mat Tensioned Contour Electrol screen 14 feet from the projector in the main room at the bidding center. “We found the Hitachi projector to be the ideal solution for the bidding center because of its brightness and reliability at a very low price,” said Kirill Bezrodnykh of CitiNet Consulting.

A ceiling-mounted CP-X809 projector emits 5,000 lumen images behind a 40.25” x 53.75” Da-Lite Halo screen at the front window of the Bid on the City store location, creating a large and continuously changing display of Bid on the City’s properties. “When we designed the front of the store, we were enamored by the Hitachi projector in the bidding center,” said Raymond Villani, managing director for Bid on the City. “We wanted to be cutting-edge, not just for the sake of being cutting-edge, but in an effective manner. Denis and Kirill of CitiNet Consulting responded with this unique configuration of the projector and the screen, and it was immediately seized upon and brilliantly executed.”

Almost immediately, the front window display had a positive impact on Bid on the City’s business. “One of our goals is to ultimately have BOTC branches across the world, building a truly global brand,” Mr. Villani added. “Within a week of the installation, we had a gentleman come in off the street after viewing the display, and now he is opening a Moscow branch of BOTC. Recently, we notice people walking into the store because of the display everyday—people that might otherwise walk right by.”

“I believe BOTC’s business model proves that challenging economic conditions breed innovation. If there are ways for us to market ourselves differently and more effectively to distinguish ourselves from the competition, we see that as a worthwhile investment,” Mr. Villani said. “Our digital signage solutions utilizing the Hitachi projectors exemplify that approach.”

The project also exemplifies the ongoing convergence of IT and audio/video technologies, which has provided a challenge and an opportunity for companies like CitiNet Consulting to expand their range of services. “The majority of our business has been networking and IT for businesses, but this technology is now extending to video hardware, providing us with the ability to grow the scope of our business to include those products and services,” said Denis Kozlov of CitiNet Consulting.

The CP-X809 projector is designed to facilitate ceiling mounting in mid to large-size spaces and offers a number of features for easy maintenance. The CP-X809 also uses inorganic LCD panels, which feature a higher resistance to light. This translates into longer operational life for the projector, and better picture quality during the life of the projector. The CP-X809’s hybrid filter provides longer operation with less frequent maintenance and cleaning. With the lamp door on top and a side-mounted filter, maintenance and replacement of these parts can be done easily, even when the projector is ceiling-mounted.

For more information on Bid on the City, please visit www.bidonthecity.com

For more information on CitiNet Consulting, please call 917-497- 4041

Hitachi CP-SX635 3LCD Projector Offers SXGA+ Resolution And Ease Of Installation

-- The CP-SX635 has been developed for use in applications such as simulator environments, where high brightness and detail are needed--

Bringing SXGA+ resolution and advanced functionality to applications where high brightness and detail are important, Hitachi Home Electronics (America), Inc., Business Group today announced the introduction of the CP-SX635 3LCD projector. The CP-SX635 is designed for environments such as simulator projects, offering a brightness of 4,000 ANSI lumens and four optional lenses for various throw distances.

The CP-SX635 offers a 2,000-hour hybrid filter, making maintenance and cleaning much less frequent. The lens shift option makes the CP-SX635 very easy to install. Additionally, 16 watts of audio provide ample sound for most applications, while the audio pass-through function allows users to put the projector in standby mode when only audio is needed.

Additionally, the CP-SX635 model can also be remotely controlled and maintained through a LAN network connection, providing the ability to network, control and maintain the projectors remotely. The network functionality also makes it easy to control multiple projectors in different rooms and to monitor for functions such as remaining lamp life.

The CP-SX635 projector also offers functions proprietary to Hitachi such as My Screen, My Memory and My Button as well as input source naming and blackboard/whiteboard/daytime modes. Security features include a PIN lock, Kensington slot and transition detector. Lastly, the CP-SX635 offers full connectivity including a HDMI input.

“The introduction of the CP-SX635 3LCD projector demonstrates Hitachi’s continued commitment to reliability, versatility and unmatched performance,” said John Glad, product manager, Hitachi Home Electronics (America), Inc., Business Group.

Hitachi Adds CP-WX11000 And CP-SX12000 Large-Venue 3LCD Projectors To Professional Series Lineup

-- The Professional Series includes projectors designed for large-venue applications such as auditoriums, lecture halls, large houses of worship and staging productions --

Expanding its new Professional Series projectors for large venues, Hitachi Home Electronics (America), Inc., Business Group is introducing the CP-WX11000 and CP-SX12000 3LCD projectors. As part of the Hitachi Professional Series, the CP-WX11000 and CP-SX12000 deliver on Hitachi’s trademark of reliability, versatility and performance to the high-end professional AV marketplace. This includes auditoriums, lecture halls, large houses of worship and staging productions.

The CP-WX11000 offers WXGA resolution, a 16:10 aspect ratio and a brightness of 6,500 ANSI lumens. As with all Professional Series models, the CP-WX11000 offers a 2500:1 contrast ratio and is equipped with five optional lenses.

Additionally, the CP-WX11000 features a hybrid filter, making maintenance and cleaning much less frequent. Moreover, the CP-WX11000’s dust-resistant cooling system results in the filter running for 10,000 hours without maintenance. Also crucial to high-end pro AV applications, the CP-WX11000 uses inorganic LCD panels, which feature a higher resistance to light. This translates into better picture quality and longer operational life.

The CP-WX11000 offers unparalleled convenience, with proprietary functions such as My Screen, My Memory and My Button as well as input source naming and blackboard/whiteboard/daytime modes. With networking connectivity, multiple projectors can be monitored and managed from a single, remote location. Security features include a PIN lock, Kensington slot and transition detector.

Offering SXGA+ resolution, the CP-SX12000 provides a brightness of 7,000 ANSI lumens and five optional lenses for various throw distances. The dust-resistant cooling system enables the filter to operate for 10,000 maintenance-free hours. The CP-SX12000 features a 2500:1 contrast ratio, while a variety of connectivity options are available, including DMI, BNC, DVI, RGB, composite, component, and S-video. Additionally, the CP-SX12000 includes inorganic panels, which offer a higher resistance to light, meaning better picture quality and longer operational life.

The CP-SX12000 also offers proprietary functions such as My Screen, My Memory and My Button as well as input source naming and blackboard/whiteboard/daytime modes. With networking connectivity, multiple projectors can be monitored and managed from a single, remote location. Security features include a PIN lock, Kensington slot and transition detector.

“The expansion of Hitachi’s new Professional Series projectors is in response to several demands from large venue market customers, including performance, versatility and affordability,” said John Glad, product manager, Hitachi Home Electronics (America), Inc., Business Group. “The new CP-WX11000 and CP-SX11000 3LCD Professional Series projectors address these demands for a variety of applications, ranging from houses of worship to performance spaces.”