Hitachi Appoints Jon Beachdell To Position Of Northeast Regional Sales Manager

Mr. Beachdell’s Responsibilities Will Include Generating Sales Of Hitachi 3LCD Projectors To Dealers That Serve Various Markets Throughout the Northeast --

CHULA VISTA, California, November 6, 2009 — Hitachi America, Ltd., Digital Media Division, Business Solutions Group, has appointed Jon Beachdell as Northeast regional sales manager. Mr. Beachdell brings more than 10 years of experience in video, audio and presentation products for education, corporate, security and broadcast applications. Mr. Beachdell joins Hitachi from AVRover, where he served as national sales manager. Prior to his position at AVRover, he held the position of Eastern regional sales manager with Lumens Integration, Inc.

Mr. Beachdell’s responsibilities will include generating sales of Hitachi LCD projectors and working with dealers that serve various markets throughout the Northeast, including education, houses of worship, government, corporate and SOHO (small office/home office). Due to the ease of installation, intuitive operation and affordability, Hitachi projectors offer the lowest cost of ownership in the industry.

“I am excited to be joining Hitachi during a time when the company is rolling out so many new projectors, from large-venue to short-throw models,” Mr. Beachdell said. “I look forward to helping Hitachi strengthen its leadership position in the industry.”