Thursday, July 30, 2009

AKG Head of Advertising Mathilde Neubauer Passes Brand Development Agenda On After 37 Years At AKG

For an impressive 37 years (1972 to 2009), Mathilde Neubauer worked for AKG, an Austrian company with a long tradition. As Head of Advertising she helped to develop one of the best-known Austrian brands and to make it even better known worldwide. In this effort, she focused primarily on strengthening the position of AKG products in the company's main markets, the USA, Europe, and Asia, year after year. Today, AKG products are among the leading professional and consumer audio lines in the world. Mathilde Neubauer retires on the 1st of August 2009. Having headed the Advertising Department for so many years, she admits with a modest smile that her heart will continue beating for AKG even in her retirement.

"AKG is famous for making premium quality microphones and headphones, many of which have become legends. Mathilde Neubauer proves that many of the people behind our products have become legends, too. I would like to thank her personally for contributing to the development of the AKG brand for all these years," explains AKG Vice President, Marketing, Alfred Reinprecht. He will add Mathilde Neubauer's agenda to his own responsibilities effective August 2009.

AKG is a unit of Harman International Industries, Incorporated (

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