JBL Rewards Customers With Cash Back And Free Gear For Purchase Of Studio Monitors And Portable PA Loudspeakers

Adding even more value to its lineup of portable PA loudspeakers and studio monitors, JBL Professional is offering substantial rebates and free gear offers on several of its industry-leading loudspeaker models. These offers extend to the LSR4300 Series studio monitors as well as the PRX500 and MRX500 Series portable PA loudspeakers.

Purchasers of LSR4300 Series studio monitors qualify for cash-back rebates of up to $200. Each purchase of an LSR43212SP subwoofer qualifies for a $125 rebate; JBL is offering $150 cash back for purchase of a pair of (2) LSR4326P studio monitors and $200 cash back for each purchase of a pair of (2) of LSR4328P studio monitors. Rebates on LSR4300 Series monitors are available for purchases between May 1 and June 30, 2009.

With the purchase of a pair of (2) PRX500 Series portable PA loudspeakers between June 1, 2009 and July 31, 2009, users can receive a free dbx DriveRack PX made by JBL’s Harman sister company. Additionally, a $50 rebate is available with the purchase of any MRX500 Series loudspeaker between June 1, 2009 and July 31, 2009.
“JBL developed the PRX, MRX and LSR Series product lines to provide unprecedented feature sets, quality, ease of use and affordability,” said Mark Gander, VP of Marketing, JBL Professional. “With these new rebates and free gear offers, we are giving our customers even greater value and maximizing every dollar they invest in JBL.”

For more information on these rebates and free gear offers, please visit www.jblpro.com

Grandmaster Flash Continues To Make Hip-Hop History With JBL Professional LSR4300 Series Studio Monitors

FRANKFURT, GERMANY, 12 March 2008 — Hip-hop founding father and Rock and Roll Hall of Fame inductee Grandmaster Flash is recording his upcoming full-length album, “The Bridge,” with a new JBL Professional LSR4300 Series studio monitor system. Revolutionizing modern music by helping to create arguably the most popular genre of the past 30 years, Grandmaster Flash remains on the cutting edge of technology, recently installing a state-of-the-art recording studio that includes a pair of JBL LSR4326, bi-amplified 6-inch studio monitors, a pair of LSR4328, 8-inch studio monitors, and companion LSR4312SP subwoofer. In addition to “The Bridge,” Grandmaster Flash also uses the LSR4300 Series studio monitors to mix his syndicated Sirius Radio show, “The Flash Mash.”

Grandmaster Flash is recognized as the first DJ to use a turntable as an instrument, preceding the late-1970s emergence of Grandmaster Flash and the Furious Five, one of the first groups to feature rapping over beats. These innovations placed Grandmaster Flash at the epicenter of hip-hop, and in 2007 Grandmaster Flash and the Furious Five became the first hip-hop act to be inducted into the Rock and Roll Hall of Fame.

Prior to beginning production on “The Bridge,” Grandmaster Flash learned about the JBL LSR4300 Series studio monitors. “A friend of mine brought me to Guitar Center and told me to check out these speakers,” Flash recalled. “I played a Dr. Dre song that I really love, and I couldn’t believe what I heard. The vocal was right up front, the bass line was at my feet, the trumpets were right at my chest. I played a
couple of songs that I mixed on other speakers, and I have to admit that when I listened to them on the LSR’s, I was slightly pissed off because I was hearing things I never heard before! The LSR monitors will show you exactly where things are in the mix. They tell you the whole story.”

Grandmaster Flash most often uses his pair of LSR4326P, 6-inch monitors with the LSR4312SP sub, although he will sometimes use a setup with two additional LSR4328P 8-inch monitors for added output. (Or as he puts it, “When I want my head ripped off!”) Regardless of the setup, he consistently uses JBL’s RMC™ Room Mode Correction software to correct any acoustical problems that may exist in the room. “I use the RMC feature, because my studio is shaped a little strangely, so when I’m using the RMC I know I’m getting the right sound. I used to spend tons of money having the room acoustically tested and treated every six months. Now I can correct the same problems with this software.”

While his eclectic and inquisitive approach to technology is at the core of his success, Flash has very specific criteria when it comes to studio monitors. “To create a great composition, you have to listen to the nuances, the tiny details,” he said. “It’s not always about what’s playing at that second, it’s also about what hasn’t been played yet. It’s those spaces in between the notes. To trust the mix, I need monitors that are reliable enough so I can hear each minute detail, because everything has its place.”

While maintaining a steady schedule of live performances, Grandmaster Flash plans to have “The Bridge” ready for release later this year. “I’m in the musical stages at the moment and haven’t decided which vocalists I’ll be working with yet, but I’m having a lot of fun taking all these ideas I’ve had on my voice recorder for the past 10 years and putting them together,” Flash said.

An artist that relies on spur-of-the-moment creativity, Grandmaster Flash has found himself pulling all-nighters in his studio since installing the LSR system—a difficulty in the past because of inevitable listener fatigue. “When I’m using the 6-inch models, I can stay in the studio forever,” Flash said. “The other night, I started working in my studio around 9 p.m. and didn’t get tired until I came out of the studio at 7 the next morning. My ears just don’t fatigue with these speakers.”

Grandmaster Flash’s memoirs, “The Adventures of Grandmaster Flash--My Life, My Beats,” penned by David Ritz, is scheduled for release June 10, 2008. Please visit www.grandmasterflash.com for more information.

For complete product and company information, go to the JBL Professional website at www.jblpro.com.

The Harman Pro Group (www.harmanpro.com) is the world’s largest provider of professional audio products and system solutions for commercial sound, contracting, tour sound, recording and broadcast, musician, portable PA and cinema applications.

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