AKG Powers Sonic Beats At India’s Rock Festival PULSE

As 50,000 students from across Southeast Asia flooded into the AIIMS campus for the PULSE festival in September, Asian rock bands Sonu Nigam, Euphoria, and Motherjane were preparing to rock the crowd with AKG’s DMS 700 series digital microphone. Over the next seven days the three bands performed with other Asian superstars using an array of Harman products that included Soundcraft mixers, Crown amplifiers and AKG microphones, provided by Audio Design.

The festival, which was co-sponsored by Harman International’s, professional division’s India distributor Hi-Tech Audio Systems Pvt. Ltd., went from September 16th – September 22nd and featured a variety of events that included a fashion show, various dance and singing competitions, a fine arts competition, and multiple concerts. Harman Professional played a central role at each event; whether they were mixing the sound with the Soundcraft MH4 or delivering uninterrupted vocal tones with the AKG’s DMS 700 series digital microphone. AKG was used every day and drew praise from many of the bands who used them, including Sonu Nigam & Palash Sen.

“We selected AKG for its warmth, versatility and reliability,” said Mr. Navneet Wadhwa, Director, Audio Design. “As one of the largest professional rental companies in India, we are very familiar with the sonic integrity and pristine audio quality that AKG is known for, and we knew that it would exceed expectations for both the crowds and the performers. We selected the DMS 700 Digital Wireless Microphone Series with the D5 head. The D5 head has a fantastic gain structure, which in turn gives us a lot of headroom at the mix console and its output is indeed the most natural sounding”.

Students from countries all across Southeast Asia came to the show, hailing from countries like Nepal, Bhutan, Sri Lanka and more. There were events held day and night throughout the week, with various food and games continuing everywhere in addition to the shows. Gifts and prizes were handed out to the participants and winners of various events.

“We are very excited to see our products used in such a grand and exciting event,” said Sushil S. John, Regional Sales Director for Harman Professional in Central Asia. “Audio Design’s decision to use Harman Professional for such a versatile application underscores all of our products ability to handle even the most complex events with ease.”