Monday, June 23, 2008

Soundcraft Vi6™ Gains Sales Success In The International Fixed Installation And Special Events Markets

Successful Projects Span The Globe With Satisfied Customers On Every Continent

“Ease Of Use, Reliability And System Versatility Make The Soundcraft Vi6™ The Professional’s Choice,” Says Soundcraft Senior Digital Product Manager, Andy Brown.

In a resounding endorsement of its highly successful Vi Series™ Digital Live Sound Consoles, Soundcraft today announced that worldwide sales of the pioneering digital desk have exceeded all expectations with successful events and fixed installations across the globe. Andy Brown, Senior Digital Product Manager, explains that the pro audio and systems integration communities’ response to Vi6 has been universally positive.

“Vi6 is a success because we refused to accept the status quo in user interface design and instead invested in an interface designed by audio professionals for audio professionals,” Brown said today. “The resulting 'where you look is where you control' philosophy has resonated strongly with experienced audio pro’s, which is why we’ve seen such a strong market response.”
Among the new acolytes of the Soundcraft Vi6, Dave Rees and Michael Shanahan, owners of Deluxe Audio of Melbourne, Australia, became the first Australian hire-company customers of Vi6 in March 2008. They followed UK-based SSE Audio Group led by hire project manager, Miles Hillyard who has built up a fleet of four Soundcraft Vi6 digital mixing desks for use in a wide array of high profile and prestigious applications — most notably the massive Liverpool City of Culture Opening Ceremony. Also in the UK, the NME awards, an annual celebration of Britain's best bands showcased two Soundcraft Vi6 consoles owned and operated the IndigO2 nightclub at the O2 Dome.

On the continent, Austrian company, Showproduction, equipped the television studio for Austria’s new musical reality series, “Musical: Die Show”, with a pair of Vi6 consoles while Greece’s Net Studios in Athens took delivery of a Soundcraft Vi6 digital console for events at the FIX club in Thessaloniki, a celebrated venue which hosts many of Greece’s top artists and an engagement to mix the Philharmonic Orchestra of Athens at an outdoor concert in the city centre. Also in Greece, PA company, Manos Backline Services, purchased a Soundcraft Vi6 console for rental to artists and other PA companies.
Further north, the Norwegian city of Fredrikstad’s Lykkeberg Kulturhus House became one of the first Scandinavian recipients of a Soundcraft Vi6 console. The system, designed, supplied and integrated by LydRommet, features the Vi6 at the epicenter of an advanced Harman HiQnet™ system that enables the venue to seamlessly switch audio set-up to accommodate theatre, classical orchestras and rock concerts to civic meetings.

In North America, Montreal's landmark Olympia Theatre blends old-world architecture with 21st century AV technology in the form of a Soundcraft Vi6 console feeding Crown-powered JBL VERTEC® line arrays, while in the United States, the Wheeler Opera House, a world-class theater located in downtown Aspen, installed a new digital Soundcraft Vi6 console at front-of-house. Detroit-based Thunder Audio added a Vi6 to increase its competitiveness for top touring acts like The White Stripes, Metallica and Steely Dan, while also in the United States, in Washington DC a new Soundcraft Vi6 graces the iconic 382-seat The Barns at Wolftrap as the epicenter of a comprehensive new audio system featuring a JBL VERTEC line array, Crown amplifiers, BSS Audio Omnidrive processing and AKG microphones.
Back in the UK, where the Soundcraft legend was born and continues to evolve, North London's renowned live music venue, KOKO now sports two Vi6 consoles supplied by Camden-based electrical contractors RAG Support Ltd. One of the Vi6 desks is used as the mixer for the on-stage monitoring, the other as the main front-of-house desk.

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